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Effective Reputation Management through Media Monitoring

Effective Reputation Management through Media Monitoring

In today’s digital age, where information flows freely and swiftly across various platforms, managing one’s reputation has become more challenging than ever before. With the spread of social media, online news outlets, and broadcast channels, individuals and organizations are...

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May 8, 2024
Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Increased sales and excellent annual results are the crowning glory of any company. However, they are not only based on good planning, hard work and profitable strategies, but also on a foundation that underpins every successful company and forms its centrepiece: its values...

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April 26, 2024
eMM Waterfall: The Power of Information Immediacy on One Single Screen

eMM Waterfall: The Power of Information Immediacy on One Single Screen

Technology-related aspects of companies are among the top strategic business priorities of CEOs and CFOs worldwide. According to a Deloitte study, businesses’ tech budgets have increased from 3.64% in 2018 to 5.49% in 2022, and it forecasts another increase to 5.85% in...

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April 24, 2024
Everlasting Relevance: Television in Transition

Everlasting Relevance: Television in Transition

As a media consumer, one could quickly get the impression that in today’s fast-paced world, everything revolves around digital and social media and that broadcasting is losing importance - but the reality couldn’t be more...

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April 4, 2024
eMM Exporting Options: Easily Report & Share Media Content and Insights From Media Monitoring

eMM Exporting Options: Easily Report & Share Media Content and Insights From Media Monitoring

Media monitoring goes way beyond writing search queries and visualizing incoming media content. Analyzing and communicating the results are also an essential step turning findings into very valuable insights for...

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April 4, 2024
Monitoring the Broadcast Media Across Europe

Monitoring the Broadcast Media Across Europe

With more than 700 million inhabitants spread across 47 states and its many merging cultures, Europe is the epitome of diversity and so is its media landscape, characterized by innovation and a strong tradition of public broadcasting. Unlike some other regions where media...

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April 3, 2024
Media Monitoring in a Globalized Economy: Successfully Overcoming Geographic, Language and Cultural Barriers

Media Monitoring in a Globalized Economy: Successfully Overcoming Geographic, Language and Cultural Barriers

Due to factors such as the digital revolution, cross-border political influences or financial liberalization, the pace of globalization has steadily increased in recent years. These developments have promoted the expansion of trade borders, investment opportunities, access to...

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March 29, 2024
Why Not Monitoring the Media Could Turn out to be Costly

Why Not Monitoring the Media Could Turn out to be Costly

When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...

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March 28, 2024