The media industry is constantly changing and for those who work in the sector or whose business depends on it, staying ahead is not just a strategy but a necessity. With the constant flood of new content, professionals in PR agencies, marketing and communications departments...
The economic and social changes that have occurred in the past few years worldwide - especially due to the outbreak of the corona pandemic - have had a significant impact on countless industries. While for some the effect was a negative one, some sectors were able to profit...
Business relationships and purchasing decisions depend to a large extent on trust in a company and on its values being in line with those of its customers. When trust vanishes, companies are left isolated and customers turn to competitors to fulfill their needs. Consequently,...
Christmas is one of the most special times of the whole year. Streets are lit up with Christmas decorations and the media are full of this year’s Christmas campaigns. Most companies use seasonal promotions to increase their sales, which in some industries depict a large part...
Advertising is omnipresent. Every day, consumers encounter it in the most varied forms creative marketers come up with. The challenge of creating campaigns that not only capture attention but also resonate with the target audience gets bigger day by day. The traditional...
A B2B (business-to-business) marketing approach differs significantly from that of B2C (business-to-consumer). Rather than targeting natural persons such as consumers or individuals, B2B aims at business owners, decision-makers within a company, and...
For as long as mass media has existed, there has always been an interest in measuring the audience’s consumption of content and advertising...
In the diverse landscape of social media, YouTube stands tall as the ultimate platform for video content consumption with almost 2.5 billion monthly active users (GlobalMediaInsight, 2023) and around 95% of internet users accessing it (Statista, 2023). According to...
