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Why Media Monitoring Continues to Gain Importance in 2023 – A Look into the Global Entertainment and Media Market

Why Media Monitoring Continues to Gain Importance in 2023 – A Look into the Global Entertainment and Media Market

International reports forecast a positive development for the global entertainment and media market in then next years. The data shows that their value is expected to increase to US$2.6 billion by 2025, representing an average growth rate of 5% between 2020 and 2025. Thus, it...

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January 26, 2023
Go International: How to Boost Your Expansion with Media Monitoring

Go International: How to Boost Your Expansion with Media Monitoring

For international companies or those who would like to become one, the focus is often directed to one thing in particular:...

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January 23, 2023
Trends in Media Monitoring: What You Should Know now to Stay Ahead during 2023

Trends in Media Monitoring: What You Should Know now to Stay Ahead during 2023

New year, new innovations: Staying one step ahead of trends and developments is important in every industry, and PR, marketing and communications are no...

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January 19, 2023
Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas Strategies: How Marketing and PR Pros Can Take Advantage of Ad Campaign Monitoring

Christmas is a special time of the year. Many companies use seasonal promotions to increase their sales, which often depicts a large part of their annual profit. Planning effective strategies is an essential part and, therefore, companies tend to already start working on them...

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December 22, 2022
Broadcast Media - The Reliable ones During Crisis

Broadcast Media - The Reliable ones During Crisis

The economic and social changes that have occurred in the past few years worldwide - especially due to the outbreak of the corona pandemic - have had a significant impact on countless industries. While for some the effect was a negative one, some sectors were able to profit...

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December 9, 2022
Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

Media & Elections: The Relevance of Gathering Insights About Election Campaigns Across Different Media Types

The outcomes of the US midterm elections 2022 that are still hitting the news once again underline the importance of being able to observe the development of an electoral process in the media. After the elections, many political marketing and communication experts have begun...

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December 7, 2022
TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...

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November 20, 2022
Media Monitoring, the Secret Weapon Making Event Management Success Measurable

Media Monitoring, the Secret Weapon Making Event Management Success Measurable

Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...

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November 15, 2022