It’s that time of year again where consumers await the best deals, retailers gear up for a surge in sales, and marketers unleash top ad campaigns. In 2023, Black Friday sales reached $9.8 billion in the U.S. and projections for this year are expected to hit $10.8 billion...
Video content has become an indispensable part of the media landscape, as the human brain processes the combination of image and sound more intuitively than text. Today, more than 3.3 billion people worldwide watch digital video content (Hubspot,...
Local broadcasts often hold untapped potential, with community news igniting national or even global conversations. Small-town issues can quickly gain momentum, shaping public opinion and impacting entire industries. From local debates to regional developments, these stories...
It’s almost impossible to ignore the impact of the 2024 U.S. Presidential election. Campaigns, advertisements, rallies, and debates have dominated the media landscape, with the final results shaping not only the nation’s future but influencing global dynamics as...
Artificial intelligence, cloud computing, cybersecurity solutions, advanced connectivity or generative AI are just some of the growing trends in the tech industry right now. Global IT spending rose from $ 3,872 billion in 2020 to more than $ 5,000 billion in 2024 (Statista)....
The world of politics is just as much characterized by communication and PR as the world of business. Knowledge of the daily news plays a key role for managing the public opinion and influencing voting...
When it comes to media presence, the terms “earned”, “paid” and “owned” frequently emerge, each with a unique significance. Among these, earned media has gained substantial prominence in recent years within communication departments. Understanding earned media and how it...
When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...
