x
x
The Wilkes‑Barre–Scranton–Hazleton DMA serves Northeast Pennsylvania with strong broadcast clusters, public media, and community radio. Weather, logistics, healthcare, and higher‑ed drive coverage; CTV/streaming grows with broadband upgrades.
Affiliates for ABC, CBS, NBC, FOX, and The CW operate alongside WVIA (PBS) and public radio. FCC spectrum and ownership rules apply; emergency alerts and public‑interest messaging are priorities.
Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide reporting and education.
Connected TVs, mobile alerts, and podcasts are mainstream. Publishers extend newscasts to FAST/CTV and social video; newsletters and push alerts sustain engagement during weather and commute cycles.
Broadband access is strong in the metro; rural gaps persist but continue narrowing via fiber and fixed‑wireless builds.
Streaming, mobile news, and social video drive attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters sustain engagement during weather and logistics cycles.
CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.
Live TV remains central for storms, elections, and high school sports. News/talk and public radio sustain strong time‑spent‑listening among commuters.
Healthcare, logistics, and public safety topics draw consistent audiences.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA market rank | Mid‑sized U.S. market | Nielsen DMA Rankings |
| Streaming share of TV usage | ~46% (U.S. reference, 2024) | Nielsen The Gauge |
| Broadband access | High in metro; rural gaps narrowing | FCC/National Broadband Map |
Local stations and public media sustain comparatively higher trust; transparency and service journalism bolster credibility.
Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across audiences.
Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, schools, and public safety are reliable drivers.
Accessibility features (captions, transcripts) broaden reach.
