eMM Media Monitoring Solutions in Toledo, Ohio

The Toledo DMA blends network affiliates, public media, and community outlets across northwest Ohio and southeast Michigan. Weather, manufacturing, and collegiate sports drive attention, while streaming and CTV adoption grows with broadband upgrades.

Media Ownership & Regulation

ABC, CBS, NBC, FOX, and The CW affiliates operate alongside WGTE Public Media. FCC spectrum and ownership rules apply; local agencies emphasize emergency alerting and public‑interest messaging.

Consolidation streamlines operations and syndication; public media complements commercial outlets with statewide reporting and education.

Digital Transformation & Connectivity

Connected TVs, mobile alerts, and podcasts are mainstream. Publishers distribute via OTT apps, YouTube, and newsletters; push notifications sustain engagement during weather and commute cycles.

Broadband access is strong in the metro; rural gaps persist but continue narrowing via fiber and fixed‑wireless projects.

Leading Television Channels

WTVG 13abc: ABC affiliate with local news and weather.
WTOL 11: CBS affiliate featuring investigations and community reporting.
WNWO 24: NBC affiliate with regional coverage.
WUPW FOX 36: FOX affiliate carrying primetime, sports, and local updates.
WGTE‑TV: PBS member station with arts, culture, and educational programming.

Major Radio Broadcasting Networks

WGTE FM 91: Public radio news and culture.
92.5 KISS‑FM: Top‑40/CHR.
98.3 Nash Icon: Country.
101.5 The River: Adult contemporary.
104.7 WIOT: Rock.

Media Consumption Patterns & Audience Behavior

Digital Engagement

Streaming, mobile news, and social video drive attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters sustain engagement during weather and school‑closure cycles.

CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.

Traditional Habits

Live TV remains central for storms, elections, and sports. News/talk and public radio sustain strong time‑spent‑listening among commuters.

Manufacturing, education, and public safety topics draw consistent local audiences.

Market Metrics & Industry Statistics

Key DMA metrics for Toledo, Ohio
Indicator	Latest Figure	Source
DMA market rank	Mid‑sized U.S. market	Nielsen DMA Rankings
Streaming share of TV usage	~46% (U.S. reference, 2024)	Nielsen The Gauge
Broadband access	High in metro; rural gaps persist regionally	FCC/National Broadband Map

Media Trust & Consumer Preferences

Trust Landscape

Local stations and public media sustain comparatively higher trust than national outlets; transparency and service journalism (weather, explainers) bolster credibility.

Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across diverse audiences.

Audience Preferences

Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, schools, and manufacturing are reliable drivers.

Accessibility features (captions, transcripts) broaden reach.

Sources

eMM Technology Graph

Toledo, Ohio Media Landscape Overview