St. Joseph, Missouri Media Landscape Overview

St. Joseph’s DMA blends agriculture, manufacturing, logistics, and regional services. Broadcasters cover severe weather, transportation, schools, and local sports across audiences mixing OTA, cable, and connected TV.

Media Ownership & Regulation

Group owners operate network affiliates and subchannels alongside PBS. EAS protocols and partnerships with local agencies support tornado and flood readiness.

FCC rules on spectrum and translators support rural reach; civic groups and public media collaborate on community and education programming.

Digital Transformation & Connectivity

Stations simulcast newscasts on CTV apps and YouTube; newsletters and push alerts serve commuters and shift workers.

Broadband upgrades extend access across the metro and surrounding counties; libraries and schools expand media literacy and device access.

Leading Television Channels

• ABC affiliate: Local news, weather, and investigations.
• CBS affiliate: Breaking news, specials, and sports.
• NBC affiliate: Morning shows, consumer reporting, and alerts.
• FOX affiliate: NFL, entertainment, and local updates.
• PBS member: Educational and cultural programming.
• The CW/MyNetworkTV: Syndicated series and local features.
• Telemundo/Univision (regional): Spanish‑language news and variety.
• Ion/MeTV (subchannels): Procedurals and classic TV.
• Weather subchannels: Continuous forecasts and alerts.
• Local access: Public meetings and community programming.

Major Radio Broadcasting Networks

• NPR member station: News/talk with statewide reporting.
• All‑news/Traffic/Weather: Headlines, commute, and alerts.
• Country: Local personalities and promotions.
• Top 40/CHR: Contemporary hits and contests.
• Adult Contemporary: Workplace‑friendly playlists.
• Classic Rock: Catalog programming and features.
• Sports: Talk and play‑by‑play from networks.
• Faith/Inspirational: Religious programming and services.
• Spanish‑language (regional): News, music, and community outreach.
• Public safety/NOAA: Weather and emergency bulletins.

Media Consumption Patterns & Audience Behavior

Digital Engagement

CTV, social video, and streaming replays extend reach; alerts support commuters and severe‑weather readiness.

Institutions use Facebook, Instagram, and YouTube for events, safety, and services.

Traditional Habits

OTA TV and radio remain vital for weather, high school sports, and civic coverage. Drive‑time radio retains loyal audiences.

Public media and weeklies provide hyperlocal reporting and explainers.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Trust Landscape

Audiences value meteorology, investigative units, and public media explainers; transparency practices strengthen trust.

Bilingual coverage and plain‑language alerts broaden access during storms and civic events.

Audience Preferences

Weather, local sports, true‑crime, and lifestyle perform well. Short‑form updates and emergency alerts drive engagement.

Streaming replays and newsletters complement linear schedules.

Sources

• https://www.nielsen.com/us/en/insights/report/2024/dma-rankings/
• https://www.nielsen.com/us/en/insights/the-gauge/
• https://www.weather.gov/