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San Antonio's DMA reaches about 2.7 million residents across Bexar, Comal, Guadalupe, and Medina counties, blending military missions, healthcare, tourism, and manufacturing. Local outlets cover fiesta traditions, river walk tourism, and fast-growing suburban corridors alongside Spurs basketball, cybersecurity, and bioscience innovation.
KSAT 12, KENS 5, News 4 WOAI, and FOX 29 collaborate with Univision 41 and Telemundo 60 on bilingual storm coverage, border updates, and Spurs gameday specials reaching a majority-Hispanic audience.
Joint Base San Antonio partners with NewsRadio 1200 WOAI, Texas Public Radio, and local TV for readiness drills, veteran services, and defense contracting news consumed by active-duty families and retirees.
Rapid population gains across the I-35 corridor fuel coverage of housing, commuter rail proposals, and economic development while H-E-B, USAA, and tech startups sponsor localized innovation storytelling.
Community media outlets highlight Tejano heritage, culinary entrepreneurs, and faith programming, and nonprofits like the San Antonio Report expand digital investigations on City Hall and education equity.
Hispanic households split viewing between Univision 41, Telemundo 60, and English-language newscasts, with Spurs telecasts and UIL football broadcasts anchoring prime-time ratings.
Military families and veterans rely on KSAT, WOAI, and KENS for base updates, VA services, and heat preparedness while following Fiesta parades and Missions baseball across TV and streaming.
Roughly 68% of households maintain at least one paid streaming bundle, pairing Hulu + Live TV or YouTube TV with over-the-air antennas for resiliency during storms.
Spanish-language streamers such as Vix and Univision+ supplement linear telenovelas, and podcasts from Texas Public Radio and the San Antonio Report expand civic news consumption on mobile devices.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 2.7 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 31 among U.S. markets (2024) | Nielsen DMA Rankings |
| Hispanic population share | around 64% of DMA residents | U.S. Census Bureau, 2023 |
| Spanish-language prime-time share | roughly 23% of viewing | Nielsen Local TV, 2024 |
| Streaming penetration | approximately 68% of households with paid OTT bundles | Nielsen The Gauge, 2024 |
Edelman Trust Barometer insights show KSAT, KENS, and WOAI lead trust for severe weather, water quality, and civic bond coverage, while Noticias Univision 41 and Telemundo 60 anchor Spanish-language credibility.
Community groups broadcast public meetings via Facebook Live, and Texas Public Radio partners with libraries and nonprofits on bilingual town halls that reinforce information access.
Spurs basketball, San Antonio FC soccer, and high school athletics sustain multi-platform fandom across Bally Sports Southwest, ESPN San Antonio, and streaming companions.
Audiences embrace Tejano music specials, mariachi festivals, and locally produced docuseries, while Fiesta-themed podcasts and culinary influencers highlight the region's cultural identity.
