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The San Angelo DMA covers the Concho Valley’s ranchlands, oilfield services, Goodfellow Air Force Base, and regional health systems centered on Shannon Medical Center. Broadcasters report on drought resiliency, agricultural markets, and rural broadband while highlighting arts, West Texas rodeo culture, and Angelo State University research. Viewers blend traditional TV, radio, and streaming to stay informed about severe weather, highway travel, and base readiness alerts.
Nexstar Media Group operates KLST (CBS) and KSAN (NBC) under a joint services agreement, sharing newsroom resources with independent KIDY (FOX) and KXVA (Abilene). Tegna’s KWES Midland-Odessa contributes regional coverage, while West Texas public broadcasters KACU and Marfa Public Radio collaborate on rural reporting. The San Angelo Standard-Times, ConchoValleyHomepage.com, and San Angelo LIVE! partner with TV stations, chambers, and county officials to track economic development and infrastructure projects.
The Federal Communications Commission coordinates West Texas spectrum to ensure reliable Emergency Alert System activations during tornadoes, wildfires, and power disruptions. The Texas Department of Public Safety and Goodfellow AFB conduct annual exercises with broadcasters covering base security, drought response, and wildfire evacuations. The Texas Association of Broadcasters provides training on severe weather messaging, Spanish-language alerts, and NextGen TV deployment for rural translators.
KIDY/KXVA stream Concho Valley Live, weather segments, and high school sports on VUit, Roku, and station apps, while KLST/KSAN extend their Storm Team weather network across connected TVs and smart speakers. SanAngeloLIVE! produces daily Facebook Live briefings on water restrictions, downtown revitalization, and rodeo events, and Angelo State University’s student media expands podcasting and short-form video for digital natives.
Fiber expansion by Frontier, Vexus Fiber, and the Concho Valley Council of Governments improves broadband adoption in Tom Green, Coke, and Irion counties. The Texas Broadband Development Office invests BEAD funding in fixed wireless for ranches and oil lease roads, and TxDOT deploys intelligent transportation sensors on US-87 and US-277, feeding roadway data to newsroom traffic segments.
Goodfellow AFB trainees and families follow KLST/KSAN for heat advisories, base announcements, and community resources, supplementing with podcasts and livestreams during shift work. Oilfield crews and logistics operators tune to KGKL, Kickin’ Country, and La GranD for weather, traffic, and safety bulletins, replaying highlights via streaming apps during off hours.
Connected TV use grows among young professionals and remote workers in downtown San Angelo lofts, combining YouTube TV and Hulu + Live TV with station apps. Angelo State University students produce digital content that cross-promotes station investigations, cultural events, and regional research on water, cybersecurity, and agriculture.
Ranchers, cotton growers, and pecan producers rely on OTA antennas, radio, and text alerts for drought monitors, wildfire warnings, and commodity markets. Weekly community newspapers and station livestreams cover high school athletics, livestock shows, and county fairs, with content repackaged for social media to reach neighboring counties.
Podcast listening centers on San Angelo LIVE!’s Updates, KLST’s West Texas Politics, and Texas Standard segments, while Facebook groups and WhatsApp lists deliver bilingual emergency updates to migrant farmworkers and oil crews. Weekend viewership spikes for hunting, fishing, and outdoor lifestyle shows across linear TV, YouTube, and Roku channels.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 270,000 residents (2023) | U.S. Census Bureau |
| Television households | about 109,000 TV homes, rank 182 (2024-2025) | Nielsen DMA Rankings |
| Median household income | roughly $60,800 in Tom Green County (2022) | U.S. Census Bureau ACS |
| Broadband availability | 84% of households with access to 100 Mbps service | Texas Broadband Development Office |
| Oil & gas employment | nearly 9,600 jobs tied to energy services (2023) | Texas Workforce Commission |
| Agricultural cash receipts | over $1.1 billion from livestock and crops | Texas Department of Agriculture |
| Goodfellow AFB personnel | approximately 5,500 trainees and permanent party members | U.S. Department of Defense |
The 2024 Angelo State University Center for Community Engagement survey shows 63% of Concho Valley residents trust local TV and radio for weather and emergency updates, compared with 31% for national media. Newsrooms publish transparency pages highlighting water restriction data, budget documents, and school board sources, and they host town halls with local officials to discuss drought planning and public safety.
Community forums organized by the San Angelo Chamber, Concho Valley NAACP, and faith coalitions share feedback on language access, housing, and healthcare coverage. Broadcasters respond with bilingual explainers, text alerts, and community resource guides distributed through station apps, QR codes at events, and local libraries.
Sports fans follow San Angelo Central Bobcats, Angelo State Rams, and nearby Texas Tech and Dallas Cowboys games through linear broadcasts, ESPN+, and streaming highlights. Outdoor programming on hunting, fishing, and Lake Nasworthy recreation performs strongly across YouTube, VUit, and Roku channels.
Podcast and newsletter audiences gravitate toward San Angelo LIVE! newsletters, KLST’s Morning Headlines, and Kickin’ Country’s weekend previews. Younger residents engage with TikTok and Instagram creators showcasing murals, concerts, and small business pop-ups, while churches and nonprofits livestream services to reach rural audiences statewide.
