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The Sacramento–Stockton–Modesto DMA spans California’s capital region and Central Valley communities. Network affiliates, public media, and Spanish‑language broadcasters serve diverse audiences; streaming and CTV are rising quickly as broadband expands across suburban and rural areas.
ABC, CBS, NBC, FOX, and The CW affiliates operate alongside KVIE (PBS) and Capital Public Radio. FCC spectrum and ownership rules apply; regional stakeholders emphasize emergency alerts, wildfire coverage, and public‑interest information.
Consolidation drives shared operations and syndication; public media complements commercial outlets with statewide reporting and education. Linear newscasts are extended to FAST/CTV and social platforms.
Connected TVs, mobile alerts, and podcasts are mainstream. Publishers distribute via OTT apps, YouTube, and newsletters; push notifications sustain engagement for weather and state policy updates.
Broadband access is strong in metro cores; rural gaps persist but are narrowing via fiber and fixed‑wireless deployments.
Streaming, mobile news, and social video drive attention. Podcasts and smart‑TV apps extend reach; alerts and newsletters sustain engagement during wildfire season and statehouse cycles.
CTV/OTT with DMA targeting and first‑party data underpins attribution‑friendly campaigns.
Live TV remains central for emergencies, elections, and sports. News/talk and public radio sustain high TSL among commuters.
State policy, agriculture, and climate topics draw consistent audiences across platforms.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA market rank | Top‑25 U.S. market | Nielsen DMA Rankings |
| Streaming share of TV usage | ~46% (U.S. reference, 2024) | Nielsen The Gauge |
| Broadband access | High in metro; rural gaps persist regionally | FCC/National Broadband Map |
Local stations and public media maintain comparatively higher trust than national outlets; transparency and service journalism (weather, explainers) bolster credibility.
Community engagement—call‑ins, town halls, and newsroom Q&As—supports trust across diverse audiences.
Audiences blend live news/sports with on‑demand streaming and short‑form video. Weather, state policy, and agriculture coverage are reliable drivers.
Accessibility features (captions, transcripts) broaden reach.
