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The Philadelphia DMA reaches roughly 6.3 million residents across southeastern Pennsylvania, South Jersey, and northern Delaware, connecting Comcast headquarters, education and medical campuses, manufacturing corridors, and port communities. Newsrooms balance public safety, elections, regional rail expansion, and booming hospitality scenes while covering beloved Eagles, Phillies, 76ers, and Flyers franchises.
6abc Action News, NBC10, CBS News Philadelphia, and FOX29 deliver wall-to-wall breaking news, investigative projects, and winter storm coverage, supported by bilingual reporting teams and robust digital platforms.
Telemundo62, Univision65, and PHL17 complement NBC Sports Philadelphia, while the Philadelphia Inquirer, Billy Penn, and Axios Philly offer newsletters, podcasts, and data journalism that keep civic stories in focus.
Philadelphia's eds-and-meds economy and logistics hubs generate coverage on life sciences, workforce development, and equitable growth, with WHYY, KYW Newsradio, and WURD Radio hosting policy forums and community events.
Neighborhood outlets—including Kensington Voice, Germantown Info Hub, Al Día, and Philatinos Radio—amplify hyperlocal issues, small businesses, and multilingual perspectives across the tri-state metro.
Eagles, Phillies, 76ers, and Flyers coverage drives record ratings on NBC Sports Philadelphia, 6abc, and FOX29, with tailgate talk dominating 94WIP, 97.5 The Fanatic, and fan podcasts.
Villanova, Temple, and Big 5 matchups sustain college hoops viewership, while Philadelphia Union, Wings, and Soul coverage grows across streaming and bilingual outlets.
Roughly 71% of households maintain paid streaming bundles, combining YouTube TV, Hulu + Live TV, and Peacock with antenna reception for storm alerts and public meetings.
Commuters rely on AM/FM for traffic, while newsletters, TikTok explainers, and WhatsApp groups deliver hyperlocal updates to multilingual neighborhoods.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 6.3 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 4 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 71% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Households speaking Spanish at home | roughly 11% of metro households | U.S. Census Bureau, 2023 |
| Regional rail average weekday riders | about 120,000 passengers | SEPTA Ridership Report, 2024 |
Surveys cite 6abc, NBC10, and CBS News Philadelphia as top trusted sources for weather, public safety, and election information, while WHYY and WURD deepen civic engagement with town halls and explainers.
Spanish-speaking residents rely on Telemundo62 and Univision65 for immigration, health, and consumer protection coverage, with community media filling neighborhood information gaps.
Broad Street fan culture fuels year-round demand for live play-by-play, postgame breakdowns, and behind-the-scenes content across radio, streaming, and social channels.
Audiences embrace arts, dining, and music storytelling through Philadelphia Magazine, Visit Philly, and independent creators who highlight festivals, murals, and restaurant openings.
