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The Oklahoma City DMA spans roughly 1.9 million residents across central and western Oklahoma, including aerospace corridors, tribal nations, energy operations, agriculture hubs, and fast-growing suburbs linked by I-35 and I-40. News outlets cover severe weather readiness, infrastructure upgrades, economic diversification, and Oklahoma City Thunder, OU, and OSU sports passions.
KFOR, KOCO, News 9, and FOX25 operate storm-tracking technology, investigative units, and bilingual digital products that support tornado season coverage and statehouse accountability reporting.
Univision Oklahoma, Telemundo Oklahoma, and OETA collaborate with tribal broadcasters and community partners to deliver culturally relevant storytelling, public safety alerts, and civic education.
Aerospace, bioscience, and renewable energy investments in the Innovation District and Tinker Air Force Base drive business reporting, while local chambers highlight workforce pipelines and entrepreneurship.
Neighborhood outlets, podcasts, and newsletters such as NonDoc, Oklahoma Watch, Black Wall Street Times, and The Frontier expand investigative coverage and amplify rural, Black, Latino, and Indigenous perspectives.
Thunder broadcasts on Bally Sports Oklahoma and WWLS, plus OU and OSU coverage, anchor viewing habits, while high school football and rodeo events draw loyal audiences across TV and streaming.
Community talk shows, tribal media, and faith broadcasters provide localized perspectives on economic development, education, and emergency response.
About 59% of households combine YouTube TV, Hulu + Live TV, and ESPN+ with antenna reception for severe weather coverage, statehouse updates, and college sports.
AM/FM radio remains integral for agriculture, oilfield, and commuter audiences, while podcasts and text alerts distribute hyperlocal weather and civic information.
| Indicator | Latest Figure | Source |
|---|---|---|
| DMA population | approximately 1.9 million residents (2024) | Nielsen DMA Rankings |
| DMA market rank | Rank 44 among U.S. markets (2024) | Nielsen DMA Rankings |
| Streaming penetration | about 59% of households with paid OTT services | Nielsen The Gauge, 2024 |
| Hispanic or Latino population share | roughly 17% of metro households | U.S. Census Bureau, 2023 |
| Average annual tornado warnings | around 60 warnings across the DMA | National Weather Service Norman, 2023 |
Residents cite News 9, KFOR, and KOCO for trusted severe weather alerts, statehouse coverage, and consumer protection, while OETA and Oklahoma Watch provide context on education, health, and policy.
Spanish-language and tribal media strengthen trust by delivering in-language updates during emergencies and highlighting cultural celebrations.
Thunder basketball, Bedlam rivalry games, and PBR rodeo events anchor seasonal viewing, supplemented by Bally Sports Oklahoma streaming and fan podcasts.
Audiences embrace country, gospel, and Red Dirt music storytelling across radio, live streams, and festivals, alongside regional filmmaking and Indigenous arts programming.
