Marquette, Michigan Media Landscape Overview

This Upper Peninsula DMA spans mining, healthcare, higher education, forestry, and tourism. Broadcasters emphasize lake‑effect snow, winter storms, road conditions, and public services for OTA, satellite, and CTV audiences.

Media Ownership & Regulation

Affiliates and subchannels operate with WNMU‑TV/PBS and public radio; EAS partners coordinate for blizzards, floods, and extreme cold.

FCC translators serve rural and shoreline communities; universities and civic groups collaborate on public‑service and educational programming.

Digital Transformation & Connectivity

Simulcasts on apps/YouTube and FAST extend reach; push alerts and SMS support travelers and schools.

Rural broadband projects expand access; libraries and schools bolster media literacy and device lending.

Leading Television Channels

• ABC/CBS/NBC/FOX affiliates: Local news, weather, investigations, and sports.
• WNMU‑TV/PBS: Educational/cultural programming.
• The CW/MyNetworkTV: Syndicated entertainment and features.
• Ion/MeTV (subs): Procedurals/classic TV.
• Weather subchannels: Continuous forecasts and radar.
• Local access: Public meetings and community programs.

Major Radio Broadcasting Networks

• NPR member stations: News/talk and statewide reporting.
• All‑news/Traffic/Weather: Commute and alerts.
• Country: Local hosts and promotions.
• Top 40/CHR: Contemporary hits.
• Adult Contemporary: Workplace playlists.
• Classic Rock: Catalog programming.
• Sports: Talk and play‑by‑play.
• Faith/Inspirational: Religious programming.
• Public safety/NOAA: Weather and emergency bulletins.

Media Consumption Patterns & Audience Behavior

Digital Engagement

CTV and social video extend reach; push alerts support closures and travel advisories.

Agencies and campuses use Facebook/Instagram/YouTube for advisories and events.

Traditional Habits

OTA TV, translators, and radio remain essential across the UP; drive‑time radio sustains commuters and travelers.

Public media and weeklies provide hyperlocal reporting for rural communities.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Trust Landscape

Meteorology, investigative units, and public media explainers rate highly; clear, accessible updates broaden reach.

Transparency and community engagement strengthen trust during winter and summer storm seasons.

Audience Preferences

Weather, outdoor recreation, public services, and safety perform well; short‑form advisories drive engagement.

Streaming replays and newsletters complement linear schedules.

Sources

• https://www.nielsen.com/us/en/insights/report/2024/dma-rankings/
• https://www.nielsen.com/us/en/insights/the-gauge/
• https://www.weather.gov/