Honolulu, Hawaii Media Landscape Overview

eMM Media Monitoring Solutions in Honolulu, Hawaii

The Honolulu DMA spans government, military, tourism, health, and education. Broadcasters lead on hurricanes, tsunamis, volcanic/vog conditions, flooding, and public services; OTA viewing is complemented by CTV and mobile alerts across islands.

Regional & Community Coverage

Affiliates emphasize weather, transportation, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, evacuations, and school/emergency alerts.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
PBS Hawaii: Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Island/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV and radio remain central during storms and emergencies; local sports/events drive weekend peaks.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Honolulu, Hawaii
Indicator	Latest Figure	Source
DMA profile	Island DMA with emergency-readiness focus	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Hurricanes, tsunamis, flooding, vog, traffic	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, events, and family entertainment dominate attention.

Sources

eMM Technology Graph