Helena, Montana Media Landscape Overview

eMM Media Monitoring Solutions in Helena, Montana

The Helena DMA spans state government, healthcare, education, and outdoor recreation. Broadcasters lead on winter weather, wildfire smoke, road conditions, and public services; OTA viewing is complemented by CTV and mobile alerts.

Regional & Community Coverage

Affiliates emphasize weather, transportation, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, detours, and school news.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
MontanaPBS: Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Country/Rock/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for winter weather and school closings; local sports and events drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Helena, Montana
Indicator	Latest Figure	Source
DMA profile	Capital DMA with strong OTA reliance	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Winter weather, wildfire smoke, roads, schools	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and outdoor content dominate attention.

Sources

eMM Technology Graph