Hattiesburg–Laurel, Mississippi Media Landscape Overview

eMM Media Monitoring Solutions in Hattiesburg–Laurel, Mississippi

This Pine Belt DMA spans forestry, manufacturing, healthcare, and education. Broadcasters lead on severe weather, tornadoes, flooding, and public services; OTA viewing is complemented by CTV and mobile alerts.

Regional & Community Coverage

Affiliates emphasize weather, transportation, and investigations; public media extend statewide reporting and education.

Mobile and social deliver fast updates on closures, detours, and school news.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
PBS (Mississippi Public Broadcasting): Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Country/Gospel/Urban AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for tornado coverage and school closings; local sports and events drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Hattiesburg–Laurel, Mississippi
Indicator	Latest Figure	Source
DMA profile	Pine Belt DMA with severe weather focus	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Tornadoes, flooding, roads, schools	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and faith/community content dominate attention.

Sources

eMM Technology Graph