Cheyenne–Scottsbluff, Wyoming–Nebraska Media Landscape Overview

eMM Media Monitoring Solutions in Cheyenne–Scottsbluff (WY–NE)

This border DMA spans southeastern Wyoming and Nebraska’s Panhandle with government/military, energy, agriculture, healthcare, and outdoor industries shaping coverage. Broadcasters lead on winter weather, wind/road closures, wildfire, and schools; OTA viewing is complemented by CTV and mobile alerts.

Regional & Public‑Safety Coverage

Affiliates emphasize weather, highway conditions, and community features; public media extend statewide reporting and education.

Mobile and social deliver quick updates on closures, detours, and events across long travel corridors.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
WyomingPBS/Nebraska Public Media: Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, highways, and community affairs.
Country/Classic Rock/AC: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for winter weather and closures; outdoor and sports coverage drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Key DMA metrics for Cheyenne–Scottsbluff (WY–NE)
Indicator	Latest Figure	Source
DMA profile	High‑plains border DMA with strong OTA reliance	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Winter weather, wind/roads, wildfire, schools, sports	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

eMM Technology Graph