Casper–Riverton, Wyoming Media Landscape Overview

This central Wyoming DMA spans energy, ranching, tourism, and tribal communities. Broadcasters emphasize winter weather, wildfire, road conditions, and public services for OTA, satellite, and CTV audiences across wide terrain.

Media Ownership & Regulation

Affiliates and subchannels operate with WyomingPBS and public radio; EAS partners coordinate for blizzards, high winds, floods, and fire weather.

FCC translators extend coverage to remote valleys; public institutions and civic groups collaborate on educational and emergency programming.

Digital Transformation & Connectivity

Simulcasts on apps/YouTube and FAST extend reach; push alerts and SMS serve travelers and schools.

Rural broadband grants expand access; libraries and schools provide media literacy and device lending.

Leading Television Channels

• ABC/CBS/NBC/FOX affiliates: Local news, weather, investigations, and sports.
• WyomingPBS: Educational and statewide public‑affairs programming.
• The CW/MyNetworkTV: Syndicated entertainment and features.
• Spanish‑language (regional): News and variety.
• Ion/MeTV (subs): Procedurals/classic TV.
• Weather subchannels: Continuous forecasts and radar.
• Local access: Public meetings and community programs.

Major Radio Broadcasting Networks

• NPR member station: News/talk and statewide reporting.
• All‑news/Traffic/Weather: Commute and alerts.
• Country: Local hosts and promotions.
• Top 40/CHR: Contemporary hits.
• Classic Rock: Catalog programming.
• Sports: Talk and play‑by‑play.
• Faith/Inspirational: Religious programming.
• Spanish‑language (regional): Music and outreach.
• Public safety/NOAA: Weather and emergency bulletins.

Media Consumption Patterns & Audience Behavior

Digital Engagement

CTV and social video extend reach beyond prime; push alerts support travel safety and closures.

Agencies, schools, and parks use Facebook/Instagram/YouTube for advisories and events.

Traditional Habits

OTA TV, translators, and radio remain essential across long‑distance travel corridors; drive‑time and midday radio sustain audiences.

Public media and weeklies provide hyperlocal reporting for rural communities.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Trust Landscape

Meteorology, investigative units, and public media explainers rate highly; clear, accessible updates broaden reach.

Transparency and community engagement strengthen trust during storms and wildfires.

Audience Preferences

Weather, outdoor recreation, energy sector, and community services perform well; short‑form advisories drive engagement.

Streaming replays and newsletters complement linear schedules.

Sources

• https://www.wyomingpbs.org/
• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership