Burlington–Plattsburgh, Vermont–New York Media Landscape Overview

The Burlington–Plattsburgh DMA spans northern Vermont and New York’s North Country with higher education, healthcare, tourism, agriculture, and cross‑border trade shaping coverage. Broadcasters lead on winter weather, lake/coastal impacts, and school news; OTA viewing is complemented by CTV and mobile alerts.

Regional & Public‑Safety Coverage

Affiliates emphasize weather, transportation, environmental issues, and community features; public media extend statewide reporting and education.

Mobile and social deliver quick updates on closures, ferries, and events.

Leading Television Channels

• ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
• PBS (Vermont Public): Educational programming and civic forums.
• CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

• News/Talk: Weather, transportation, and community affairs.
• AC/CHR/Rock/Alternative: Music formats with local remotes.
• Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Broadcast Reliability

OTA TV remains essential for winter weather and school closings; outdoor events and sports drive weekend spikes.

Streaming & Mobile

CTV apps and push alerts extend reach; short‑form clips sustain engagement beyond evening newscasts.

Market Metrics & Industry Statistics

Media Trust & Consumer Preferences

Local Trust

Meteorologists and community anchors sustain loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

• https://www.vermontpublic.org/
• https://www.nielsen.com/us/en/insights/report/2025/the-gauge-may-2025/
• https://www.fcc.gov/media/television/broadcast-ownership