Bowling Green, Kentucky Media Landscape Overview

eMM Media Monitoring Solutions in Bowling Green, Kentucky

The Bowling Green DMA serves south‑central Kentucky with manufacturing, logistics, higher education, healthcare, and tourism shaping coverage. Broadcasters lead on severe weather, road conditions, schools, and high school/college sports; OTA viewing is complemented by CTV and mobile alerts.

Regional & Community Coverage

Affiliates emphasize tornado/severe weather readiness, traffic, and investigations; public media extend statewide reporting and education.

Mobile and social deliver quick updates on closures, detours, and game schedules.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and sports.
KET (PBS): Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: Weather, traffic, and community affairs.
Sports Talk: WKU and preps coverage.
Country/Rock/AC/CHR: Music formats with local remotes.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Live Events & Weather

Severe weather and WKU sports drive peak tune‑in; highlights extend across CTV and social.

Streaming & Mobile

CTV apps and push alerts sustain engagement beyond newscasts and games.

Market Metrics & Industry Statistics

Key DMA metrics for Bowling Green, Kentucky
Indicator	Latest Figure	Source
DMA profile	South‑central Kentucky DMA with weather/sports surges	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Severe weather, traffic, schools, WKU sports	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and sports anchors drive loyalty; timely alerts lead engagement.

Preferences

Live weather, preps, and family entertainment dominate attention.

Sources

eMM Technology Graph