Baton Rouge, Louisiana Media Landscape Overview

eMM Media Monitoring Solutions in Baton Rouge, Louisiana

The Baton Rouge DMA covers Louisiana’s capital region where energy, petrochemicals, state government, and LSU athletics shape coverage. Broadcasters lead on severe weather, flooding, traffic, and policy; OTA viewing is complemented by CTV and mobile alerts.

Statehouse & Community Coverage

Affiliates emphasize legislative sessions, emergency management, and community features; public media extend statewide news and education.

Mobile alerts and social video deliver quick updates on closures, traffic, and game schedules.

Leading Television Channels

ABC/CBS/NBC/FOX (local affiliates): Daypart newscasts, severe weather, and LSU sports.
LPB (PBS): Educational programming and civic forums.
CW/MyNetworkTV: Syndicated entertainment and local magazine shows.

Major Radio Broadcasting Networks

News/Talk: State government, weather, and traffic.
Sports Talk: LSU and high school coverage.
Country/CHR/AC/Urban AC: Music formats with local promotions.
Public Radio: Statewide news and arts.

Media Consumption Patterns & Audience Behavior

Live Events & Weather

Severe weather/flooding and LSU sports drive peak tune‑in; highlights extend across CTV and social.

Streaming & Mobile

CTV apps and push alerts sustain engagement beyond newscasts and game broadcasts.

Market Metrics & Industry Statistics

Key DMA metrics for Baton Rouge, Louisiana
Indicator	Latest Figure	Source
DMA profile	Capital DMA with weather/policy and sports surges	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Weather/flooding, policy, LSU sports, traffic	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and sports anchors drive loyalty; timely alerts lead engagement.

Preferences

Live weather, policy briefings, LSU coverage, and family entertainment dominate attention.

Sources

eMM Technology Graph