Albuquerque–Santa Fe, New Mexico Media Landscape Overview

eMM Media Monitoring Solutions in Albuquerque–Santa Fe, New Mexico

The Albuquerque–Santa Fe DMA spans the Rio Grande corridor with government, film and TV production, higher education, defense labs, and tourism shaping coverage. Viewers depend on broadcasters for wildfire and weather alerts, traffic on I‑25/I‑40, and bilingual community information.

Regional & Bilingual Coverage

Newsrooms deliver bilingual reporting, public‑safety alerts, and statehouse updates. Public media and tribal outlets extend cultural programming, education, and statewide news.

Audiences mix OTA antennas with CTV apps and mobile alerts for real‑time conditions and evening recaps.

Leading Television Channels

ABC (local affiliate): Morning/evening news, wildfire/weather alerts.
CBS (local affiliate): Consumer reporting, education, and health features.
NBC (local affiliate): Enterprise weather and regional investigations.
FOX (local affiliate): NFL, primetime, and local sports shows.
PBS (KNME): Educational programming and civic forums.
Telemundo/Univision: Spanish‑language news and community resources.
IND/CW/MyNetworkTV: Syndicated entertainment and local magazine programs.

Major Radio Broadcasting Networks

News/Talk: Statehouse, traffic, and weather updates.
Public Radio (NPR member): Statewide reporting and arts.
Regional Mexican/Spanish Contemporary: Community notices and cultural events.
Country/CHR/AC: Music formats with local promotions.
Tribal/Community stations: Cultural programming and local affairs.

Media Consumption Patterns & Audience Behavior

Public‑Safety & Weather

Wildfire, monsoon storms, and winter weather drive live tune‑in; mobile alerts and short‑form video extend reach throughout the day.

Streaming & Mobile

CTV and news apps augment antenna usage; bilingual push alerts sustain engagement across metro and rural communities.

Market Metrics & Industry Statistics

Key DMA metrics for Albuquerque–Santa Fe, New Mexico
Indicator	Latest Figure	Source
DMA profile	Bilingual, public‑safety forward DMA with OTA + CTV mix	Nielsen DMA Rankings
Platform mix	Broadcast + CTV + mobile alerts	Nielsen Gauge
Key drivers	Weather, public safety, statehouse, and sports	Station reports

Media Trust & Consumer Preferences

Local Trust

Meteorologists and bilingual anchors drive loyalty; timely alerts and community resources lead engagement.

Preferences

Live weather, statehouse briefings, sports, and cultural programming see steady demand across platforms.

Sources

eMM Technology Graph